Maryville’s Early Access program allows you to earn up to 12 credits toward your master’s degree as you complete the required coursework for your undergraduate degree. Once you’ve completed at least 90 credit hours or more of your bachelor’s degree (with a GPA of 3.25 or higher), you may be eligible to get a head start on your master’s degree. Graduate-level Early Access courses are billed at the undergraduate tuition rate — so you can save time and money. Contact an admissions advisor to learn more.
Maryville University Bachelor of Science in Marketing online
Transform your career in an industry that’s undergoing a rapid shift to incorporate new digital marketing technologies with traditional marketing principles. Pursue a wide variety of careers that leverage the best of traditional and digital marketing strategies, including copywriter, content manager, social media strategist, and digital marketing manager.
About the program
- Transfer credits to complete your degree sooner: Graduate faster if you previously earned college credits. Maryville considers all transfer credits, even if you earned them years ago.
- Gain an understanding of traditional and digital marketing tactics: Engage in a curriculum that blends forward-thinking marketing courses with traditional business principles that help you learn how to plan, create, manage and analyze marketing programs.
- Connect with an experienced and engaged faculty: Discuss your career goals and review projects with faculty members who are forward-thinking leaders in their respective organizations and industries.
About Maryville University
Maryville University’s mission is to provide access and opportunity to those who are brave enough to make their dreams a reality. Since 1872, Maryville University has offered a high-quality, student-centered educational experience to its students, by providing personalized, comprehensive support; a practical, future-focused education; and accessible and experienced faculty.
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Curriculum
Learn the fundamentals of traditional marketing principles and business practices through the lens of an ever-evolving digital marketing landscape that is transforming marketing as we know it. The Bachelor of Science in Marketing online degree incorporates the latest trends, technologies, and research in marketing to give you a strong foundation in the strategic, financial, and operational side of business.
- Choose from a variety of courses: Explore diverse topics such as digital and interactive marketing, consumer behavior, product development, business policies, managerial accounting, statistics, public relations strategy and execution, social media engagement, data analytics, basic user experience (UX) design, and more.
- Gain experience that translates across careers and industries: Learn to create a marketing plan and conduct research and analysis on the forces that shape market opportunities, preparing you for success in a wide range of marketing careers across all sectors — public, private, and nonprofit.
- Master the skills and strategy needed for success in a digital world: Develop the skills and knowledge you need in market research, digital marketing, search engine marketing (SEM), content strategy, social media, paid advertising, and data analytics to connect with prospects and convert them into paying customers across multiple platforms.
Admissions
Maryville’s hassle-free online application process makes it easy for you to start learning. No application fees or SAT/ACT scores are required. With three start dates per year, you can align your educational journey with your schedule. Maryville considers all transfer credits, even if you earned them years ago.
Eligible applicants to the Bachelor of Science in Marketing online program must have earned a high school diploma or GED with a minimum cumulative grade point average (GPA) of 2.5 on a 4.0 scale. (Applicants with a GPA below 2.5 may be considered for provisional admission.)
You will need to submit the following materials to apply:
A simplified, no-cost online application
Official high school transcript (Maryville will request transcripts for you.)
English proficiency scores (International applicants may be required to submit scores that meet a certain threshold.)
Get a head start on your master’s with Early Access
Frequently asked questions
What career options do I have with an online bachelor’s degree in marketing?
Businesses — whether they are public, private, or nonprofit — need a wide range of marketing professionals to achieve their business goals.
The program at Maryville is diverse and prepares students for a variety of roles, including: marketing manager, market research analyst, public relations, social media manager, product manager, promotions and events manager, operations manager, marketing consultant, sales professional, copywriter, web developer, and more.
Is the online degree program at Maryville accredited?
Maryville holds regional accreditation from the Higher Learning Commission (HLC), which they have maintained since 1941 and reaffirmed in 2015. The online marketing degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
How long will it take me to get my bachelor’s degree in marketing online?
The online bachelor’s degree in marketing generally takes students four years or fewer to complete. Some students may be able to complete their program sooner if they have eligible transfer credits.
Can Early Access work for the bachelor’s in marketing online?
Yes. Early Access allows students in the marketing program to get a head start on earning a graduate degree by taking graduate-level courses that count toward their undergraduate and graduate degrees from Maryville. Graduate-level Early Access courses are billed at the undergraduate tuition rate. Some of the graduate programs that offer Early Access options for students enrolled in the bachelor’s in marketing program that students may find applicable include the MBA, the MA in Management and Leadership, MA in Strategic Communications and Leadership, and MS in Data Science.